Building good products starts with
strategy, design and management.
This is what I do.

DesignerRico Lavender


Mobile App Ownzones


Progressive Web App ReGroup Coffee + Bicycles

Off The Menu

Mobile App Off The Menu

Number Fire

Tablet App Number Fire


Web App Runbeck

Feel Free

Web App Feel Free Admin Portal

Rico Lavender

I Plan Strategically.

Sketch / Design / Prototype / Repeat

I'm a Product Manager by trade, Designer by definition and Entrepreneur at heart. Featured in The Top 10 Product Design Lessons for 2016. My hands are in everything tech so if you can think of it, I've probably done it. Let's work together.

Email me ⟶

Ownzones Content


Product Manager

This app is currently on it's 8th version, I having released the last 3 version with a ton of new features. Built by engineers in Bucharest, Romania, and designed by the same agency that designed the Netflix brand, with a bit of inspiration from myself we are continuing the expansion of this app well into this coming year. Available on both iOS and Android.

Download the app on iOS or Android ⟶

ReGroup info

ReGroup Coffee + Bicycles

Designer / Developer

This progressive web app was a part of a campaign targeting ReGroup's Spooky build bicycles. The idea was to present a mobile friendly app-like experience for any user over social media without forcing them to load a website or download an app from the app store just to purchase a bike. The awesome thing about progressive web apps is that the look and function like a normal app but are at the heart a mobile website that cann be downloaded to your phone's homescreen and accessed offline.

View the prototype ⟶

Off The Menu info

Off The Menu

Designer / Owner

Ever go to a restaurant not knowing exactly what you're going to get and have to go off speculation alone? Well in comes Off The Menu providing you with pictures additional details, ratings and hidden tips that you won't find on your traditional menu. Think of it as a menu buddy. Something sounds good but you just need a little bit more to convince you. This concept I designed was to help solve just that. My partner and I are still looking for a developer to build out our MVP but in the grand scheme of things this may be the answer to those problems.

Launch Page ⟶

Number Fire info

Number Fire

Product Designer

I designed this mobile web app for Number Fire which is Fan Duel's sports news and fantasy news site. Being that this was merely just a test of concept I was one of many designers asked to design a concept for this new tool that would go on to be used by the thousands of Fan Duel users across the country. Although not chosen as the concept to move forward with a appreciated the challenge and opportunity to have thought through this concept with just a 24-hour turn-around deliverable.

Prototype unavailable

Runbeck info


Product Designer / UX Architect

At it's heart this was a windows app. And really just meant to be a windows app which presented quite the challenge when the system was being built as a windows app but with web components. This app went through many, many intense rounds of architecture and layout iterations because of it's nature. All in all as we picked up steam some of the key developers left the project which eventually stalled the creation of this web app all together. Maybe this was a good thing but it was sad to see all of this UX work go to waste.

Prototype unavailable ⟶

Building Collaborative Communities

Collaborative Community

Product Manager / Designer

Ever feel like you met someone before but couldn't quite place them? Well Feel Free offered a solution to that amongst many others that brought people together within collaborative spaces by uniquely connecting an individual to not only other individuals but also the business itself. This particular piece of a much larger product offering connect the business with a user by allowing the business to directly interact with their customers offering unique campaigns that you wouldn't otherwise have without being apart of the Feel Free Community.

View prototype ⟶